Previously, it used to be hard, if not impossible, to capture and transform into usable information the knowledge and insights of those across an organisation.
Yet, as our use of and familiarity with using the social internet grows, we have reached an age of unprecedented opportunity in making the best use of intelligence across the web-age business.
Although it is still a force unrecognised, unexamined and therefore unorganised in most organisations, through near-ubiquitous familiarity with Facebook and others, we’ve now arrived at “peak social internet literacy.”
This entirely naturally occurring capacity’s practical applications are also easily demonstrated, as we have reached the point at which every employee in every business knows how to use social media to write online, upload and share material and to make comments about those items uploaded by others.
And when such communications are in writing and captured by the mirroring, private, internal Facebook-like or networked, document-sharing technologies now available within every business, workplace knowledge, insight and learning that was once out of reach is no longer beyond management’s grasp.
Through the precise data it can drill down on, it also has access to a bottomless, renewable resource – an inexhaustible source for possible business and customer experience (CX)-improving investigation – whose creativity may be limited only by its imagination in what it asks for.
That knowledge and insight can now be applied to identifying and finding new ideas to address the problems and challenges in whichever business or society managers work.
The better and more usably they bring order to its content, the more quickly they can advance their transformations to the detriment of their rivals, and the more readily each can determine the way it transforms its literacy into fully fledged, organised workplace social internet productivity.
The professional challenge now lies in inquiring, making sense of and feeding back to any group with diverse opinions what its members know and can contribute to understanding and overcoming its challenges.
Precedents: My writing on social internet literacy, applied to building design
In September 2019, I published Social Media for Managing Property Customers – (not my choice of headline), in FM (Facility Management) magazine: https://bit.ly/2k8iS3U
And then, in February 2020, I published A Matter of Intelligence (again, not my headline), specifically on the application of social internet literacy to the future shape of a smarter workplace in InDesign magazine. https://bit.ly/38xOsvS
Where does “social internet literacy” come from?
Of course, I can’t claim to have “created” social internet literacy any more than anyone else can claim to have invented reading, writing, typing or listening (and, granted, others may refer to this latest emergent human-productivity capacity differently elsewhere – I just haven’t found it). However, to the best of my knowledge, and unlikely as it sounds, even to me, because of my long-standing fascination with workplace social technology-driven organisational learning, I believe I may be among the first to have identified and articulated its presence as a pervasive, potent, largely under-realised and increasingly valuable management resource.