Pre-empting your competitors by publishing a CX statement will show shareholders and others just how seriously you understand and take your need to serve customers well.
Lifting expectations in your industry by showing you as a leader will mean there is much possible first-mover advantage to be gained from issuing a CX statement.
And, as your declaration of intent, its readily visible presence can help your business win a first-at-a-glance competitive preference over competitors to drive better ROI.
As a former Australian Financial Review newspaper group sub-editor, I will report here on Australian companies across all industries making such declarations.
By working working with me to understand how to craft a superior report and customer experience, together we can grow CX’s importance to your company, by:
1 Winning more customers and improving its relationships with them.
2 Improving perceptions of the importance of your role within your business.
3 Giving you the improving customer metric to reproduce in your annual report to shareholders.
Please contact me for a brief conversation about how we can work together to achieve these outcomes.
Alternatively, if you already have this under way, please reply as to where I can find your CX statement and/or what undertakings you have under way to produce one that I can document for your future customers and investors.
In anticipation, thanks and I look forward, either to our conversation, or to receiving your link.